The development of the labels for the pet products that this company produces meant the beginning of the design of the corporate identity of this company. These labels have the base design for the rest of the products. This project involved the development of a website, product catalogues, packaging, displays, and flyer, among other pieces.
The design is based on the in the fondness of animals, for this reason, very saturated and contrasting colors are used. The shapes involved, curves mainly, are in accordance with this concept, in the case of the website a nice and friendlier interface. This site has multiple options, among others, pictures, products, news, quotes, benefits, and the physical location of the company.
These curves, in the case of the flyer, are divided into horizontal areas which help to organize the information and set a reading order.